MEDIA AD SPEND
THE DENTAL ROOM
SOCIAL MEDIA ADVERTISING
MEDIA SPEND & SPONSORED CONTENT (POST BOOSTING)
Raising brand awareness
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Social Media Platforms
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Facebook
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Instagram
Get your content seen by more people with targeted audience content boosting on social media platforms.
Get the word out about your brand across all social media platforms by utilising the comprehensive targeting options on Facebook & Instagram to reach the right audience for your brand.
2. Why Sponsored Content:
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Get your social media posts seen by more people and attract new audience members via paid for posts.
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Reach the right audience via the use of the comprehensive targeting features.
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Set a daily budget on each platform accordingly to estimated target reach.
3. Boosting Objectives / Call to Action
It is essential to set content post boosting objectives:
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Learn more - direct link to website or social page
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Like post - increase post exposure and post engagement.
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Contact Us - direct link to contact for information or book in for a consultation
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Watch more - when boosting a hype video, you can direct traffic back to learn more on company website.
TYPE: PROMOTE YOUR PAGE FACEBOOK FEES & DELIVERABLES
OPTION A:
DAILY BUDGET FOR PAGE LIKES $7.00
Length of page promotion: 28 days
Estimated page likes per day 2 - 6 likes per day
Estimated total likes for a 28-day promotion 56 - 168 total page likes
Total promotion spend for option A. $196.00
OPTION B:
DAILY BUDGET FOR PAGE LIKES $15.00
Length of page promotion: 28 days
Estimated page likes per day 3 - 13 likes per day
Estimated total likes for a 28-day promotion 84 - 364 total page likes
Total promotion spend for option B. $420.00
OPTION C:
DAILY BUDGET FOR PAGE LIKES $30.00
Length of page promotion: 28 days
Estimated page likes per day 7 - 27 likes per day
Estimated total likes for a 28-day promotion 196 - 756 total page likes
Total promotion spend for option C. $840.00
MEDIA SPEND ON FACEBOOK:
Facebook offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:
1. Promote your page
2. Boost content posts to reach a larger audience
AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content.
PRICE GUIDE FOR FACEBOOK ADVERTISING:
TYPE: POST BOOSTING FACEBOOK FEES & DELIVERABLES
OPTION A: ORGANIC REACH
Length of page promotion: 7 days
Estimated people reach by post 138
Estimated post likes 2
Total boost spend for option A. $0.00
OPTION B: BOOST POST REACH BUDGET
Length of page promotion: 7 days
Estimated people reach by post 1,500 to 3,900
1 boosted content posts per week x $20 per boost. $20.00 per week
Total boost spend for per month option B $80.00
(4 boosted posts/month)
OPTION C: BOOST POST REACH BUDGET
Length of page promotion: 7 days
Estimated people reach by post 2,600 to 7,000
1 boosted content posts per week x $40 per boost. $40.00 per week
Total boost spend for per month option C. $160.00
(4 boosted posts/month)
OPTION D: BOOST POST REACH BUDGET
Length of page promotion: 7 days
Estimated people reach by post 8,000 to 21,000
1 boosted content posts per week x $130 per boost. $130.00 per week
Total boost spend for per month option C. $520.00
(4 boosted posts/month)
MEDIA SPEND ON INSTAGRAM:
Instagram is owned by Facebook, which again offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:
1. Get more profile & website views
2. Boost content posts to reach a larger audience
AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content.
PRICE GUIDE FOR INSTAGRAM ADVERTISING:
TYPE: POST BOOSTING FACEBOOK FEES & DELIVERABLES
OPTION A:
ORGANIC REACH $0.00
Estimated people reach by post 199 to 947
Estimated post likes 21 to 105
Total boost spend for option A. $0.00
OPTION B:
BOOST POST REACH BUDGET $13.00
Length of page promotion: 7 days
Estimated people reach by post 430 to 1,100
1 boosted content posts per week x $13 per boost. $13.00 per week
Total boost spend for per month option B. $52.00
(4 boosted posts per month)
OPTION C:
BOOST POST REACH BUDGET $20.00
Length of page promotion: 7 days
Estimated people reach by post 640 to 1,700
1 boosted content posts per week x $20 per boost. $20.00 per week
Total boost spend for per month option C. $80.00
(4 boosted posts per month)
OPTION D:
BOOST POST REACH BUDGET $100.00
Length of page promotion: 7 days
Estimated people reach by post 3,000 to 8,000
1 boosted content posts per week x $100 per boost. $100.00 per week
Total boost spend for per month option D. $400.00
(4 boosted posts per month)
Suggested monthly spend
MONTHLY ADVERTISING SPEND SUGGESTION AMOUNT
Page Like Promotion - option A $7 a day. $196.00
Facebook Boosting - option D $130 per post x 4 posts a month $520.00
Instagram Boosting - option C $20 per post x 4 posts a month $80.00
TOTAL (EX GST) $796.00
Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.
We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.