MEDIA AD SPEND

THE DENTAL ROOM

SOCIAL MEDIA ADVERTISING

MEDIA SPEND & SPONSORED CONTENT (POST BOOSTING)

Raising brand awareness

  1. Social Media Platforms 

  • Facebook 

  • Instagram

Get your content seen by more people with targeted audience content boosting on social media platforms.

 

Get the word out about your brand across all social media platforms by utilising the comprehensive targeting options on Facebook & Instagram to reach the right audience for your brand.

2. Why Sponsored Content:

  • Get your social media posts seen by more people and attract new audience members via paid for posts.

  • Reach the right audience via the use of the comprehensive targeting features.

  • Set a daily budget on each platform accordingly to estimated target reach.

3. Boosting Objectives / Call to Action

It is essential to set content post boosting objectives:

  • Learn more - direct link to website or social page

  • Like post - increase post exposure and post engagement. 

  • Contact Us - direct link to contact for information or book in for a consultation

  • Watch more - when boosting a hype video, you can direct traffic back to learn more on company website.

FACEBOOK

TYPE: PROMOTE YOUR PAGE                                                          FACEBOOK FEES & DELIVERABLES

 

 

OPTION A:

DAILY BUDGET FOR PAGE LIKES                                                        $7.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               2 - 6 likes per day 

Estimated total likes for a 28-day promotion                                      56 - 168  total page likes 

Total promotion spend for option A.                                                   $196.00

 

OPTION B:

DAILY BUDGET FOR PAGE LIKES                                                        $15.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               3 - 13 likes per day 

Estimated total likes for a 28-day promotion                                      84 - 364  total page likes 

Total promotion spend for option B.                                                   $420.00

 

OPTION C:

DAILY BUDGET FOR PAGE LIKES                                                        $30.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               7 - 27 likes per day 

Estimated total likes for a 28-day promotion                                      196 - 756  total page likes 

Total promotion spend for option C.                                                   $840.00

MEDIA SPEND ON FACEBOOK:

 

Facebook offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:

 

1. Promote your page 

2. Boost content posts to reach a larger audience 

 

AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content. 

 

PRICE GUIDE FOR FACEBOOK ADVERTISING:

 

TYPE: POST BOOSTING                                                                    FACEBOOK FEES & DELIVERABLES

 

 

OPTION A: ORGANIC REACH                                                                        

Length of page promotion:                                                                  7 days          

Estimated people reach by post                                                          138

Estimated post likes                                                                              2

Total boost spend for option A.                                                           $0.00

 

OPTION B: BOOST POST REACH BUDGET                                                         

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         1,500 to 3,900

1 boosted content posts per week x $20 per boost.                         $20.00 per week 

Total boost spend for per month option B                                         $80.00

(4 boosted posts/month) 

 

 

OPTION C: BOOST POST REACH BUDGET                                                        

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         2,600 to 7,000

1 boosted content posts per week x $40 per boost.                         $40.00 per week 

Total boost spend for per month option C.                                       $160.00 

(4 boosted posts/month) 

 

OPTION D: BOOST POST REACH BUDGET                                                         

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         8,000 to 21,000

1 boosted content posts per week x $130 per boost.                       $130.00 per week 

Total boost spend for per month option C.                                       $520.00 

(4 boosted posts/month) 

INSTAGRAM

MEDIA SPEND ON INSTAGRAM:

 

Instagram is owned by Facebook, which again offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:

 

1. Get more profile & website views

2. Boost content posts to reach a larger audience 

 

AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content. 

 

PRICE GUIDE FOR INSTAGRAM ADVERTISING:

 

 

TYPE: POST BOOSTING                                                                    FACEBOOK FEES & DELIVERABLES

 

 

OPTION A:

ORGANIC REACH                                                                                $0.00        

Estimated people reach by post                                                         199 to 947 

Estimated post likes                                                                             21 to 105 

Total boost spend for option A.                                                          $0.00

 

OPTION B:

BOOST POST REACH BUDGET                                                         $13.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         430 to 1,100

1 boosted content posts per week x $13 per boost.                        $13.00 per week  

Total boost spend for per month option B.                                       $52.00

(4 boosted posts per month)

 

OPTION C:

BOOST POST REACH BUDGET                                                         $20.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         640 to 1,700

1 boosted content posts per week x $20 per boost.                        $20.00 per week 

Total boost spend for per month option C.                                       $80.00

(4 boosted posts per month)

 

OPTION D:

BOOST POST REACH BUDGET                                                         $100.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         3,000 to 8,000

1 boosted content posts per week x $100 per boost.                       $100.00 per week 

Total boost spend for per month option D.                                       $400.00

(4 boosted posts per month)

 

Suggested monthly spend

MONTHLY ADVERTISING SPEND SUGGESTION                             AMOUNT

 

FACEBOOK

Page Like Promotion - option A $7 a day.                                           $196.00

Facebook Boosting - option D $130 per post x 4 posts a month      $520.00

INSTAGRAM 

Instagram Boosting - option C $20 per post x 4 posts a month        $80.00

TOTAL (EX GST)                                                                                     $796.00

Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.

We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.