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LET'S GET SOCIAL,

THE PROCESS.

F45 GLEBE

BY AVENEW

GETTING STARTED

Social Media Management performed by Avenew

We plan and lead all areas of your social media outreach, recommended platforms are Facebook and Instagram. The aim of Social Media Marketing is to get in front of your audience on a daily by;

  1. Be present & active on Social

  2. Be interesting & engaging by utilising relevant content

  3. Engage with key Social Media Influencers

  4. Create and develop the ideal brand lifestyle

 

Avenew will cover the following social media services on behalf of F45 Glebe:

  • Social Media Marketing

  • Community engagement

  • Influencer Campaign Management

  • Campaign Idea Generation for Social Reach

 

What will be managed by F45 Glebe?

  • Additional on behind the in studio Instagram stories of classes, staffing etc. 

  • Content creation in studio, files to be supplied to Avenew to create storyboards. 

  • Facebook LIVE streams managed by F45 Glebe.  

STARTING POINT. GETTING SOCIAL. 

Social media marketing is about telling a story and building a community of audience members who want to interact on a daily bases. We work with you to deliver visually interesting content that communicates the key topics of the brands.  

THE PLATFORMS & THE BRAND STORY

FACEBOOK & INSTAGRAM

SOCIAL MEDIA MARKETING

Social media marketing is a competitive landscape for any business due to the major shift into the digital world. This means it is essential for businesses to be present and creative across social mediaplatforms whilst also giving people a reason to engage with the brand for an extended period of time. To do this we need to build a strong brand character and brand story on social media.

 

SOCIAL STRATEGY:  

Successfully deliver a visually appealing social media story for the target audience, to grow the brands following on social media, aligning the brand with social media influencers and collaborate with fitness focused businesses to expand the studios reach. 

 

SOCIAL STEPS:  

STAGE 1:

Social media management & marketing 

Social growth 

Booster posting  

 

STAGE 2:

Campaign idea generation for social reach  

 

STAGE 3:

Influencer Marketing

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INSTAGRAM

Image rich storytelling; Instagram is your brand’s magazine delivering beautifully curated images. This storyboard communicates to your audience who you are and what you like as a brand from a day-to-day viewpoint.  

The storyboard will be enhanced by using the following:   

1. Interesting captions, Hashtags and tagging. 

2. Images of influencers to gain visual traction, social sharing and audience copycat posting.  

3. Growth system to target competitor’s audience members and increase activity.  

 

POSTING TOPIC GUIDELINES 

NOTE: This is a guide to follow to ensure consistency  

NUMBER OF POSTS: 1-2 per day to maintain activity and growth 

TIMES:  7AM & 8PM (subject to change once we see the backend analytics)  

IMAGES: High quality, colour blocking images. 

 

Storyboard & Daily Management  

  • Visually tell the brands story on Social Media platforms via the use of images and captions 

  • Content generation & inspo imagery to support the brand message  

  • Caption creation  

  • Use of influencer images to generate social trending (organic hype and exposer) 

  • Key posting times 

  • Hashtags that are relevant to the brand 

  • Tagging relevant to the brand 

SOCIAL VISION BOARD

Curated images and storyboard (Instagram needs to be your brand’s digital magazine). Use of interesting captions, hashtags and tagging. Influencers to gain visual traction. Social sharing and audience copycat posting. Growth system to target competitors audience members.

INFLUENCER MARKETING & GROWTH

Influencer Campaign Management  

Connect with social influencers to grow the following, using the influencer's audience to drive traffic to the page and generate awareness within the social space.   

Example segments of influencers:  

 

Fitness and Lifestyle 

Using strategic placement of images on the influencer’s page, to target a mainstream following.  

Target: Male & Female audience  

Age: 25-35 & 35-44 

Type: Paid and nonpaid for brand promotion 

 

Brand collaboration  

Brand collaborations, such as; flat-lay influencers, fitness clothing companies, protein companies, sports watches companies, local cafes and healthy restaurants

Target: Male & Female audience 

Age: 25-35 & 35-44 

Type: Paid and nonpaid for brand promotion 

 

Pink Dollar 

Ideally looking to work with homosexual male influencers to create brand awareness within this segment of the market.  

Target: Homosexual male audience  

Age: 25-35 & 35-44 

Type: Paid and nonpaid for brand promotion 

SOCIAL GROWTH SYSTEM

Social media growth is an essential part of the process, the number of followers you have are a direct indicator as to how popular you are! Within the world of Social that is, this measurement is very similar to that of the school playground. Numbers play a big part.  

 

GROWTH.  

Instagram growth should steady after the first couple of weeks of take over, with an estimated growth of 100 to 400 followers per month. 

 

We work with an amazing growth system, where we select key accounts that have a following that we believe is relevant to the your brand. The system likes and follows these people on behave of the brands account. It generates a large amount of activity from the account, which results in the following:  

  • Increases visibility of the Instagram account 

  • The account will appear in the discovery page more often 

  • There will be an increase in real followers 

  • There will be an increase of likes 

INFLUENCER MARKETING

FACEBOOK

Use Facebook for its targeting capabilities for paid advertising. Event information sharing and boost posts for competitions. Social sharing functionality of photo gallery – past and present Introduction of brand culture via audience sharing

 

  • Paid social media reach, tailoring the content to target the different segments of the market.

  • Use organic (raw) footage created by audience members and share across the Facebook platform. 

  • Run 'LIVE' feeds from an internal view point, before an interview, during an interview, mini fitness or health tips and behind the at scenes events.  

  • Creation of a Facebook Group, to grow a community of active brand users and strength brand loyalty online.

  • Educational or fitness videos and campaign post sharing.  

DISTRIBUTION

INDIVIDUAL SOCIAL PLATFORMS

A multi-platform social content distribution strategy, using the individual strengths of each platform to achieve the desired reach and outcome.

 

Telling the brand’s story on Social Media across the different platforms:

PRICE

MONTHLY RETAINER

SOCIAL MEDIA MANAGEMENT

 

Dedicated Account Manager

Instagram & Facebook

Social Storyboard creation

Daily Social Media Account Management

Growth System

Community Engagement

Basic Social content creation

Facebook Booster Posts

Influencer Gifting and Outreach

 Monthly retainer $1,500

Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.

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We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.

LET'S GET SOCIAL

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