MEDIA AD SPEND

PERMAGARD 

SOCIAL MEDIA ADVERTISING

MEDIA SPEND & SPONSORED CONTENT (POST BOOSTING)

Raising brand awareness

  1. Social Media Platforms 

  • Facebook 

  • Instagram

  • LinkedIn

Get your content seen by more people with targeted audience content boosting on social media platforms.

 

Get the word out about your brand across all social media platforms by utilising the comprehensive targeting options on LinkedIn, Facebook & Instagram to reach the right audience for your brand.

2. Why Sponsored Content:

  • Get your social media posts seen by more people and attract new audience members via paid for posts.

  • Reach the right audience via the use of the comprehensive targeting features.

  • Set a daily budget on each platform accordingly to estimated target reach.

3. Boosting Objectives / Call to Action

It is essential to set content post boosting objectives:

  • Learn more - direct link to website or social page

  • Like post - increase post exposure and post engagement. 

  • Contact Us - direct link to contact for information or book in for a consultation

  • Watch more - when boosting a hype video, you can direct traffic back to learn more on company website.

FACEBOOK

TYPE: PROMOTE YOUR PAGE                                                          FACEBOOK FEES & DELIEVERABLES

OPTION A:

DAILY BUDGET FOR PAGE LIKES                                                        $6.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               2 - 6 likes per day 

Estimated total likes for a 28-day promotion                                      56 - 168  total page likes 

Total promotion spend for option A.                                                   $168.00

 

OPTION B:

DAILY BUDGET FOR PAGE LIKES                                                        $13.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               3 - 13 likes per day 

Estimated total likes for a 28-day promotion                                      84 - 364  total page likes 

Total promotion spend for option B.                                                   $364.00

 

OPTION C:

DAILY BUDGET FOR PAGE LIKES                                                        $19.00

Length of page promotion:                                                                  28 days          

Estimated page likes per day                                                               5 - 20 likes per day 

Estimated total likes for a 28-day promotion                                      140 - 560  total page likes 

Total promotion spend for option C.                                                   $532.00

MEDIA SPEND ON FACEBOOK:

 

Facebook offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:

 

1. Promote your page 

2. Boost content posts to reach a larger audience 

 

AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content. 

 

PRICE GUIDE FOR FACEBOOK ADVERTISING:

 

TYPE: POST BOOSTING                                                                    FACEBOOK FEES & DELIEVERABLES

 

 

OPTION A:

ORGANIC REACH                                                                                $0.00

Length of page promotion:                                                                  7 days          

Estimated people reach by post                                                          199

Estimated post likes                                                                              5

Total boost spend for option A.                                                           $0.00

 

OPTION B:

BOOST POST REACH BUDGET                                                         $19.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         1,400 to 3,700

5 boosted content posts per week x $19 per boost.                         $95.00 per week 

Total boost spend for per month option B.                                       $380.00

 

OPTION C:

BOOST POST REACH BUDGET                                                         $38.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         2,800 to 7,300

5 boosted content posts per week x $38 per boost.                         $190.00 per week 

Total boost spend for per month option C.                                       $760.00

INSTAGRAM

MEDIA SPEND ON INSTAGRAM:

 

Instagram is owned by Facebook, which again offers a range of different types of audience outreach, however, we would suggest utilising the following two paid for reach tools:

 

1. Get more profile & website views

2. Boost content posts to reach a larger audience 

 

AIM: Prioritize showing the brands boosted post to select target audience of people likely to engage with the content. 

 

PRICE GUIDE FOR INSTAGRAM ADVERTISING:

 

 

TYPE: POST BOOSTING                                                                    FACEBOOK FEES & DELIVERABLES

 

 

OPTION A:

ORGANIC REACH                                                                                $0.00        

Estimated people reach by post                                                         199

Estimated post likes                                                                              50 to 75 

Total boost spend for option A.                                                           $0.00

 

OPTION B:

BOOST POST REACH BUDGET                                                         $13.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         570 to 1,500

2 boosted content posts per week x $13 per boost.                         $26.00 per week 

Total boost spend for per month option B.                                       $104.00

(8 boosted posts per month)

 

OPTION C:

BOOST POST REACH BUDGET                                                         $26.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         1,100 to 3,000

2 boosted content posts per week x $26 per boost.                         $52.00 per week 

Total boost spend for per month option C.                                       $208.00

(8 boosted posts per month)

 

OPTION D:

BOOST POST REACH BUDGET                                                         $96.00

Length of page promotion:                                                                 7 days          

Estimated people reach by post                                                         4,400 to 11,000

2 boosted content posts per week x $96 per boost.                         $52.00 per week 

Total boost spend for per month option D.                                       $208.00

(8 boosted posts per month)

 

LINKEDIN

MEDIA SPEND ON LINKEDIN

 

LinkedIn's Marketing Solutions advertising allows you to set different budgets for different campaigns, similar to Facebook in Instagram

 

1. Sponsored Content posts

2. Text Ad Campaigns

 

Offering two different bid setting options

  • Pay-per-click (CPC): You specify the maximum amount you're willing to pay per click (Example: $3.00 per click) and set a daily budget to identify the most that you're willing to spend each day.

  • Pay-per-1,000 impressions (CPM): You specify a set cost for each 1,000 times your ad is shown, no matter how many clicks you receive. This is a good option if you care more about the number of times your ad is shown than the number of clicks.

 

MINIMUM PRICE GUIDE FOR ADVERTISING ON LINKEDIN:

 

The following minimum daily budget, total budget, and bid amounts are required to run ad campaigns:

  • $10 daily budget per campaign

  • $10 total budget per campaign (an optional feature for Sponsored Content)

  • $2 minimum bid for CPC or CPM on Text Ad campaigns. The minimum bid for Sponsored Content campaigns varies with the audience you have selected.

 

*Please note, we do not have access to Permagard's LinkedIn, so we can't provide real prices for the campaign, the way we have with Facebook and Instagram. 

 

Suggested monthly spend

MONTHLY ADVERTISING SPEND SUGGESTION                             AMOUNT

 

FACEBOOK

Page Like Promotion - option A $6 a day.                                           $168.00

Facebook Boosting - option B $13 per post x 15 posts a month      $195.00

 

INSTAGRAM 

Instagram Boosting - option C $26 per post x 4 posts a month       $104.00

LINKEDIN 

LinkedIn Campaign - estimated monthly budget                              $200.00

TOTAL (EX GST)                                                                                     $667.00

Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.

We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.