LET'S GET SOCIAL,
THE PROCESS.
PERMAGARD
GETTING STARTED
Social Media Marketing
Social Media Marketing for Permagard, will require a two-prong approach due to the business being a B-2-B product service offering. This means it is essential for Permagard to be present and creative across multiple social media platforms;
a). Educating the end consumer about Permagard via Instagram and Facebook. Making these two platforms visually interesting, while providing information about Permagard’s products. Giving people a reason to engage with the brand for an extended period of time. To do this, we need to build a strong brand character and brand story on social media.
b). Create and deliver content pieces that can be shared onto the Permagard’s Corporate LinkedIn account, as well as the website and shared files. Permagard staff to share on their personal LinkedIn accounts for organic traction and product education.
THE PLATFORMS & THE BRAND STORY
Below is the selection of the key platforms for Permagard to tell the story:
LinkedIn Corporate Page
SOCIAL STEPS:
CONTENT:
· Written blog posts x 2 per month
· Mini information pieces x 4 per month
· Sourcing of visual content to create brand storyboard
· Sharing of video content created by The Content Agency
· Sharing of industry information such as articles, images, and facts
· Creation of quotes and captions
A multi-platform social content distribution strategy, using the individual strengths of each platform to achieve the desired reach and outcome.
Telling the brand’s story on Social Media across the different platforms:
LINKEDIN: LinkedIn is a social networking platform designed for the business community, which is why it is essential that Permagard’s Corporate Profile shares one to two blog posts a month. This is to be seen as a leader in the field of paint protect, and establish a strong digital footprint that can be leveraged by the sales team when approaching new business.
Brand Ambassadors - Provide content to the Permagard team and turn them into brand ambassadors, having them share interesting topics to generate social media conversations. Because there is no better PR than an army of loyal employees, living and breathing your brand and sharing with their social media network/s.
FACEBOOK: Deliver weekly content posts on Facebook, to educate both end consumer and businesses about the product and services.
Using Facebook for its targeting capabilities, to expand the brands audience and demonstrate the brand character, focusing on a unisex target audience – which is completely different approach to all leading competitors in the industry.
Increasing following: Facebook is a Pay to Play platform, so to gain traction quickly to compete with Permargads direct competitors an additional Page Promotion Budget would be recommended.
INSTAGRAM: Successfully align the brand with images of social media influencers, leading automatic brands and create a unisex brand lifestyle and deliver a visually appealing social media story for the target audience.
INSTAGRAM – The brand's digital magazine.
Image rich storytelling; Instagram is your brand’s magazine delivering beautifully curated images. The storyboard communicates to your audience who you are and what you like as a brand, from a day-to-day viewpoint.
The storyboard will be enhanced by using the following:
1. Interesting captions, hashtags and tagging.
2. Images of influencers to gain visual traction, social sharing and audience copycat posting .
3. Growth system to target competitor’s audience members and increase activity.
VISION & DIRECTION
Curated images and storyboard (Instagram needs to be your brand’s digital magazine). Use of interesting captions, hashtags and tagging. Influencers to gain visual traction. Social sharing and audience copycat posting. Growth hacking to target competitors audience members.
SOCIAL MEDIA COMPETITORS
Social Media offers a world of weird and wonderful sharing of images, stories and videos. This medium is different from traditional forms of advertising and media; it is not a space for loud sales pushing creative or standard Shutterstock images. We need to be relaxed and evoke a sense of word-of-mouth sharing in order to gain traction and compete against our biggest competitors in the space.
WHAT’S HAPPENING ON SOCIAL MEDIA:
Permagard’s competitors are currently using: Websites, Facebook, YouTube and a very small number of brands are actively using Instagram and LinkedIn.
It is extremely evident that the current competitor landscape focus is on high-end luxury cars, motors sports and video footage of the application process. This creates the perfect opportunity for Permagard to tell the brand story in a mainstream unisex approach to caring for your second largest investment without any extra effort. Permagard allows you to “be the best of, without the extra effort”
SOCIAL OBJECTIVES
LET'S GET SOCIAL
To ensure satisfaction with the direction of the social media marketing and management performed by Avenew, on behalf the brand, by setting the key objectives at the beginning of the working relationship, we ensure there is a clear direction and propose to kick goals.
We will be working as an extension of your team, to ensure we meet your desired objectives
1.Improve the profile, brand awareness, and brand following.
2. To be innovating and do things different from other brands.
3. To be seen as unique and creative and funky and cool! And to be one step ahead of others.
4. Promotion of product and services.
5. Education of both the B-2-B and the consumer market.
Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.
We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.
