STAYZON | avenew

LET'S GET SOCIAL,

THE PROCESS.

STAYZON

BY AVENEW

GETTING STARTED

STAGE 1

Strategic Marketing performed by MKTR

Essentially we become your marketing and social media resource. We develop a strategic marketing plan based on your objectives, market opportunity, as well as your expectations.

Develop a marketing strategy to suit your business objectives
Plan and manage your digital strategy to reach your target audience effectively
Activations to engage with your local communities and drive sales

We lead every project from start to finish to ensure the execution is done seamlessly.

We develop the plan with you.
We manage and execute the plan through our team as well as external stakeholders.
We manage marketing and social media in-house.
We advise on social, digital and other advertising and partnership opportunities.

STAGE 2

Social Media Management performed by Avenew

We plan and lead all areas of your social media outreach, recommended platforms are Facebook and Instagram. The aim of Social Media Marketing is to get in front of your audience on a daily by;

Be present & active on Social
Be interesting & engaging by utilising relevant content
Engage with key Social Media Influencers
Create and develop the ideal brand lifestyle

Avenew will cover the following social media services on behalf of Stayzon:

Social Media Marketing
Community engagement

Influencer Campaign Management
Digital Media Strategy & Buying
Campaign Idea Generation for Social Reach

What will be managed by Stayzon?

Additional on behind the scenes Instagram stories of factory, staffing etc.
Facebook LIVE streams managed by Stayzon office staff.

STARTING POINT. GETTING SOCIAL.

Social media marketing is about telling a story and building a community of audience members who want to interact on a daily bases. We work with you to deliver visually interesting content that communicates the key topics of the brands.

THE PLATFORMS & THE BRAND STORY

FACEBOOK & INSTAGRAM

SOCIAL MEDIA MARKETING

Social media marketing is a competitive landscape for any business due to the major shift into the digital world. This means it is essential for businesses to be present and creative across social media platforms whilst also giving people a reason to engage with the brand for an extended period of time. To do this we need to build a strong brand character and brand story on social media.

SOCIAL STRATEGY:

Successfully grow the brands following on Social Media, align brand with social media influencers and deliver a visually appealing social media story for the target audience.

SOCIAL STEPS:

STAGE 1:

Social media management & marketing

Social growth

Booster posting

STAGE 2:

Gifting Campaign

Campaign idea generation for social reach

STAGE 3:

Influencer Marketing

Community Facebook Group

INSTAGRAM

Curated images and storyboard (Instagram needs to be your brand’s digital magazine). Use of interesting captions, hashtags and tagging. Influencers to gain visual traction. Social sharing and audience copycat posting. Growth hacking to target competitors audience members.

VISION & DIRECTION

Image rich storytelling; Instagram is your brand’s magazine delivering beautifully curated images. This storyboard communicates to your audience who you are and what you like as a brand from a day-to-day viewpoint.

The storyboard will be enhanced by using the following:

1. Interesting captions, Hashtags and tagging.

2. Images of influencers to gain visual traction, social sharing and audience copycat posting .

3. Growth system to target competitor’s audience members and increase activity.

POSTING TOPIC GUIDELINES

NOTE: This is a guide to follow to ensure consistency

NUMBER OF POSTS: 1-2 per day to maintain activity and growth

TIMES: 7AM & 8PM (subject to change once we see the backend analytics)

IMAGES: High quality, colour blocking images.

Storyboard & Daily Management

Visually tell the brands story on Social Media platforms via the use of images and captions
Content generation & inspo imagery to support the brand message
Caption creation
Use of influencer images to generate social trending (organic hype and exposer)
Key posting times
Hashtags that are relevant to the brand
Tagging relevant to the brand

INFLUENCER MARKETING & GROWTH

Influencer Campaign Management

Connect with social influencers to grow the following, using the influencers audience to drive traffic to the page and generate awareness within the social space.

Example segments of influencers:

Lifestyle and Fashion influencers

Using strategic placement of images on the influencer’s page, to target a mainstream following.

Target: Female audience

Age: 25-35 & 35-44

Type: Paid and nonpaid for brand promotion

High-end Luxury Brand collaboration

Brand collaborations, such as; flat-lay influencers, flower delivery companies, beer or spirits, watches companies, consumer product companies and hotels.

Target: Female audience

Age: 25-35 & 35-44

Type: Paid and nonpaid for brand promotion

Pink Dollar

Ideally looking to work with homosexual male influencers to create brand awareness within this segment of the market.

Target: Homosexual male audience

Age: 25-35 & 35-44

Type: Paid and nonpaid for brand promotion

SOCIAL GROWTH SYSTEM

Social media growth is an essential part of the process, the number of followers you have are a direct indicator as to how popular you are! Within the world of Social that is, this measurement is very similar to that of the school playground. Numbers play a big part.

GROWTH.

Instagram growth should steady after the first couple of weeks of take over, with an estimated growth of 500 to 800 followers per month.

We work with an amazing growth system, where we select key accounts that have a following that we believe is relevant to the your brand. The system likes and follows these people on behave of the brands account. It generates a large amount of activity from the account, which results in the following:

Increases visibility of the Instagram account
The account will appear in the discovery page more often
There will be an increase in real followers
There will be an increase of likes

INFLUENCER MARKETING

FACEBOOK

Use Facebook for its targeting capabilities for paid advertising. Event information sharing and boost posts for competitions. Social sharing functionality of photo gallery – past and present Introduction of brand culture via audience sharing

Paid social media reach, tailoring the content to target the different segments of the market.
Use organic (raw) footage created by audience members and share across the Facebook platform. 
Run 'LIVE' feeds from an internal view point, before an interview, during an interview, mini business tips and behind the at scenes events.
Creation of a Facebook Group, to grow a community of active brand users and strength brand loyalty online.
Educational video and blog post sharing.

DISTRIBUTION

INDIVIDUAL SOCIAL PLATFORMS

A multi-platform social content distribution strategy, using the individual strengths of each platform to achieve the desired reach and outcome.

Telling the brand’s story on Social Media across the different platforms:

PRICE

MONTHLY RETAINER

SOCIAL MEDIA MANAGEMENT

Dedicated Account Manager

Instagram & Facebook

Social Storyboard creation

Daily Social Media Account Management

Growth System

Community Engagement

Basic Social content creation

Facebook Booster Posts

Influencer Gifting and Outreach

Monthly retainer $1,800

Here at Avenew we offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focus on your unique objectives and target audience.

We not only create and promote brand presence and awareness in the digital marketplace, but quantifiably improve customer engagement, driving the right traffic to your social platforms.